Privacy Policy

 

This Privacy Policy explains how Prominent Homes Edmonton Ltd. (“Prominent Homes”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you interact with our websites — www.prominentedmonton.ca — (collectively, the “Website”) and other communications as part of the services we provide (the “Services”).

By accessing our Website or providing your personal information to us, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website or Services or provide us with your personal information.

This Privacy Policy is part of our Terms and Conditions and is incorporated by reference.

1. Scope

This policy applies to personal information collected through:

  • Our Website

  • Communications with us (email, phone, SMS, or otherwise) related to our Services

“Personal information” refers to data that identifies you as an individual. Business contact information used for professional communication is not considered personal information.

2. Information We Collect

a. Information You Provide to Us

We may collect personal information you submit via:

  • Newsletter subscriptions

  • Promotions, contests, or surveys

  • Online inquiries or service requests

  • Social media interactions

  • Home purchases or consultations

This may include your name, address, email, phone number, and payment details.

b. Information Collected Automatically

When you visit our Website, we may automatically collect:

  • Technical Information: IP address, browser type, device ID, and OS details

  • Usage Data: Pages visited, session length, referring websites

  • Preferences: Tracked through cookies for customization

3. Use and Disclosure of Personal Information

We do not sell your personal data. We may use or share it to:

  • Operate our Website and deliver Services

  • Respond to inquiries or service requests

  • Send marketing communications with your consent

  • Enforce our Terms or comply with legal requirements

  • Improve and personalize user experiences

Third-Party Sharing

We may disclose your information to:

  • Trusted service providers assisting with operations (on a need-to-know basis)

  • The Alberta New Home Warranty Program and financing partners if you purchase a home

  • Legal authorities where required by law

  • Corporate buyers or affiliates in the event of a business sale or merger

You may withdraw consent or opt out of specific uses by contacting our Privacy Officer (see Section 12).

4. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and other tracking tools to:

  • Analyze traffic and improve user experience

  • Save preferences and personalize content

  • Deliver tailored ads across platforms

You can manage or disable cookies in your browser. Doing so may affect some Website features.

To manage ad preferences, visit:
https://youradchoices.ca/en/tools

5. Security

We employ technical, physical, and administrative measures to protect your personal data. Passwords used on our Website are encrypted.

However, no Internet transmission is fully secure. We encourage users to take precautions and understand that information shared online is at their own risk.

6. Data Retention & Storage

We retain personal information only as long as needed for the purposes collected, or as required by law. Your data may be stored or processed in Canada or other jurisdictions with varying privacy laws.

Once no longer required, your information will be securely deleted, anonymized, or destroyed.

7. Third-Party Links

Our Website may link to external websites. This Privacy Policy does not apply to those third parties. Please review their privacy policies before submitting your information.

When submitting information via a third-party platform, it may be subject to that platform’s data practices.

8. Children’s Privacy

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal data from minors without parental consent.

If we become aware that a child under 13 has submitted personal information, we will delete it. Please contact us if you believe this has occurred.

9. Access, Correction & Deletion

You may request to access, update, or delete your personal information by contacting us at hello@prominenthomes.ca. We may verify your identity before fulfilling your request.

Some requests may be denied if prohibited by law or if the data is required for legal or operational purposes.

10. Anti-Spam Policy

We comply with Canada’s anti-spam legislation. You may unsubscribe from marketing emails or texts at any time by using the opt-out instructions provided or by contacting us.

We may still contact you for essential service-related matters.

11. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be reflected in the “Last Updated” date above. Significant changes will be highlighted on our Website.

Continued use of our Website after changes are posted implies acceptance of the revised policy.

 

12. Contact – Privacy Officer

If you have questions or concerns about your personal information or this Privacy Policy, please contact our Privacy Officer:

Prominent Homes Edmonton Ltd.
📍 Head Office:
4962 Roper Rd NW, Edmonton, AB T6B 3T7

📞 Phone: +1 780-761-0790
📧 Email: office.edm@prominenthomes.ca

If you are not satisfied with our response, you may also contact:

  • Office of the Privacy Commissioner of Alberta: 1-888-878-4044

  • Office of the Privacy Commissioner of Canada: 1-800-282-1376